The Desire to Never Let Customers Down That Drove the Company’s Foundation
The student dormitory business, with signs reading “(School Name) Dormitory,” was something I created over 50 years ago at the company where I worked. The business was growing steadily, but the company decided to switch from the designated school dormitories I had developed to student halls bearing the company name. I naturally opposed this, but the company policy remained unchanged.
What I refused to compromise on was the stance of being in charge of room and board for the schools we served.
The schools entrusted their dormitories to us because they were designated school dormitories. The dormitory residents trusted the dormitory because it belonged to the school they attended. So did their parents. Even if we did not change any of the services we provided, switching so that the student halls bore the company name felt as though we were ending the designated school dormitory program and letting down our customers who had chosen our dormitories.
With this in mind, I decided that, to provide services that would delight customers, I had to do things myself, and so in 1979, I established Kyoritsu Maintenance Co., Ltd.