Long-Term Vision
“For The Next Future 3& 3& 3”
Our Vision for 2030
At our 50th-anniversary milestone: further elevate customer satisfaction, employee satisfaction, brand strength, and labor productivity, while expanding into new development areas.
Operating profit
30billion yen
Medium-Term Management Plan
Review of Previous Medium-Term Management Plan
The first two years of our previous plan progressed smoothly, outperforming quantitative targets. However, due to the impact of COVID-19 in 2020, we were compelled to withdraw that plan in November of that year. Even so, we steadily advanced the development plans outlined in the previous plan and—although one year behind schedule—achieved opening progress that exceeded our targets. This secured development projects that position us to pursue economies of scale in our V-shaped recovery from COVID-19.
Operating income
A dramatic impact on business results caused by the COVID-19 pandemic that emerged in 2020
Newly opened rooms
While openings tended to be delayed, by the end of March 2023, we opened about 19,000 Newly opened rooms—more than planned.
Payout ratio
We maintained stable dividends despite operating losses attributable to COVID-19.
Net D/E ratio
In March 2021, we concluded a syndicated loan agreement for a line of credit to secure working capital for the medium to long term.
KYORITSU Growth Vision Rise Up Plan 2028
Medium-term Management Plan Framework
Recovering from COVID-19
to achieve renewed growth
Pursuing further growth in customer satisfaction
and regional expansion
To realize our Group mission and achieve sustainable growth, we practice management centered on two pillars: enhancing social value and growing shareholder value.
Enhancing Social Value
Growing Shareholder Value
Quantitative Targets
Centered on our Dormitory and Hotel Businesses, we aim to achieve steady growth, with a five-year average sales growth rate of 10% and an average operating profit growth rate of 30%.
Progress on Quantitative Targets
External Growth
We will strengthen topline performance by increasing the number of dormitory rooms and hotel rooms through new development and by optimizing pricing.
Development Plans
Dormitory Business
Quantitative Target
50,000rooms
(+6,700rooms)
Growth Strategies
- Actively open new facilities around prominent national and public universities nationwide, expanding into untapped markets
- Increase market share by strengthening relationships with educational institutions and corporate partners
- Optimize pricing in line with cost inflation and other relevant factors
Dormy Inn Business
Quantitative Target
20,000rooms
(+3,600rooms)
Growth Strategies
- Expand primarily through the Nono series and roadside‑type properties, starting with the EXPRESS locations
- Optimize pricing through daily rate management, reflecting cost inflation and other market conditions
- Actively advance initiatives to attract international visitors (target inbound ratio: over 30%)
- Achieve nationwide coverage by opening new facilities in the areas where we do not yet operate, completing our presence across all 47 prefectures
Resort Business
Quantitative Target
5,500rooms
(+1,300rooms)
Growth Strategies
- Open an average of 3-4 new facilities annually from candidate sites nationwide
- Optimize pricing through daily rate management, reflecting cost inflation and other market conditions
- Actively advance initiatives to attract international visitors (target inbound ratio: over 15%)
- Move into the preparatory stage for establishing sub‑brands
Dormitory / Hotel Development Plans

Internal Growth
We will improve profitability by optimizing customer acquisition costs and raising labor productivity through leveraging digital transformation (DX).
Investment, Shareholder Returns, and Fundraising
To realize our next stage of growth, we plan proactive investments in development, large-scale renovations, and digital transformation.
Investment funds will be sourced from recovering operating cash flow, real estate securitization, and financing from financial institutions.
Real estate securitization efforts have been formalized through the signing of the “New Comprehensive Basic Agreement” with SMFL MIRAI Partners Co., Ltd.
Digital Transformation Strategy
By leveraging digital technologies, we aim to enhance service quality and improve customer convenience and satisfaction, while boosting labor productivity and profitability through operational efficiency.
Business Site Renewal
Improvement of Sales Support Systems |
Construction and Utilization of an Integrated Core Database |
| Enhancement of Service Value |
Enhancement of Intellectual Asset Value |
- Renewal of Hotel Reservation System
- Introduction of Hotel Smart Check-in System
- Provision of Web Support Services for Dormitory Residents
- Renewal of Corporate Sales and Contract Management Systems
|
- Continuous Review of Business Processes
- Construction of Databases for “Customers,” “Buildings,” and “Human Resources”
- System Risk Analysis and Countermeasures
- Strengthening Network Security
|
Human Resources Strategy
We will raise employee satisfaction by expanding and reviewing our training and HR systems and ensure a stable pipeline of high-quality talent as the foundation for business expansion.

| Organizational Revitalization through Improved Employee Satisfaction |
- Create comfortable workplaces and aim to improve engagement
- Promote the use of various leave systems and enhance welfare benefit systems
- Expand work styles that match lifestyles
|
| Organizational Standardization through Functional Integration of Labor Management, Recruitment, and Education |
- Centralized management of quantitative and qualitative personnel information across departments
- Standardization of personnel information throughout the Group
|
| Problem Solving through Expanded Recruitment of Diverse Human Resources and System Review |
- Enhancement of recruitment channels
- Establishment of diverse employment and work formats
- Revision to personnel evaluation system and appropriate salary system
|
| Issue Identification through Enhanced Education and Training |
- Strengthening of new employee training programs
- Enhanced development of executive candidates through OJT
- Subdivision of training by job responsibilities
|
Sustainability Strategy
In anticipation of changes in our operating environment, we have set four key themes and 11 material topics aligned with our Group’s mission. We aim to enhance corporate value over the medium to long term and help realize a sustainable society of “Healthy & Happy People.”
Development Business and Overseas Business Expansion
- Actively expanding the Senior Life Business (senior housing business) as our third pillar.
- With regard to overseas expansion, which was suspended due to the impact of COVID-19, we will, during the new Medium-Term Management Plan period, resume surveys centered on the Dormitory and Dormy Inn businesses and advance to the business-feasibility verification stage.
Development Business
Senior Life Business
- Proactively plan to scale up in anticipation of the future aging society
- Developing new offerings in addition to care-equipped elderly homes and serviced senior housing facilities
Dormy Tsukishima Ekimae
Overseas Business Expansion
Dormitory Business
- Focus on market research in North America, Hawaii, Oceania, and Europe going forward
Hawaii and North America
Dormy Inn Business
- Opened a business hotel in Seoul, Korea in January 2017
- Resuming surveys regarding expansion into Asia and North America
- Opened a second Korea location in Insadong in December 2024
Dormy Inn SEOUL Gangnam